EmmaTHarder

I read this entire biography in one night, one sitting - that probably tells you how much I was captivated by the read since it clocked in at about 475 pages on the galley read. To make a confession, I knew Joe Dallesandro by name, by indirect reference because of his inspiration for Megan Hart's "Collide", and also in terms of his latter film work (I'm 30 years old at the time I'm writing this review - so I'm quite a few generations younger than when many of Dallesandro's early films were released), but I had very little idea about the extent of his history. This was an eye opening read for me.

Eye-opening in more ways than one. (See what I did there?)

There's a combination of his respective history in film, in TV, as a model, and his overarching biography along with a beautiful array of photographs on the sets of his various projects and from Dallesandro's own contributions. I think Michael Ferguson did an outstanding job compiling Dallesandro's history, experiences, and influence (as well as a nice filmography at the end of the work, tracing Dallesandro's acting history to the present day). You can tell this biography was well-researched, intimate to details, and a narrative worth returning to for reference. It even features a foreword from Dallesandro himself.

A recommended read.

Overall score: 4/5 stars

Note: I received this as an ARC from NetGalley, from the publisher Open Road Media.

Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the world. 

Is your business all about you? Read our article: Embracing Your Personal Branding Uniqueness for Business Success 

From digital advertisements to social media posts to product packaging, it’s important to have one consistent and unique brand voice across all your marketing materials. Otherwise, you’ll end up with a muddled message that won’t resonate with your customers on any level. 

Here are some brand voice examples from well-known brands: 
• Dollar Shave Club: quirky, casual and fun. 
• Coca-Cola: friendly, optimistic and joyful. 
• Nike: inspiring, powerful and positive. 
• MailChimp: helpful, encouraging and funny. 

No matter what you’re selling, you need to create an engaging brand voice that’s authentic to your values. 

With Regards 
EmmaTHarder 
Interior Designers County CA